Welcome,


I’m
Lucie.


A freelance writer, editor, social media and content strategist based in Canberra, Australia. I also have a sideline in interiors.

Thanks for stopping by!

It’s nice to meet you.

My name’s Lucie Clark and I’m a freelance writer, editor, social media and content strategist based in Australia.

I have a Master’s degree in Publishing along with over seven years’ experience in digital publishing, with three spent on the digital team at Vogue Australia, where I started as a casual digital writer and wrote my way up to associate digital editor.

And yes, as a fashion, beauty, lifestyle, and pop culture-obsessed digital journalist, working on the digital team at Vogue was even better than the time Carrie Bradshaw was in the Vogue accessories cupboard and discovered Manolo Blahnik Mary Janes were not an “urban shoe myth”.

As for my interiors experience, I have renovated two of my own homes and I’m currently working with a couple of lovely clients on their homes. But enough about me… Let’s talk about you. How can I help you?

 

How Can
I Help You?

 

Writing

In need of compelling words for your print or digital publication, brand, website, or podcast?

I'm experienced in delivering:

  • Must-read long-form features

  • Short, accurate, snappy news pieces

  • Smart e-commerce and advertorial content

  • Podcast scripts and synopses

  • Well-researched, informative blog posts

  • Relevant interviews

  • Product descriptions

  • Brand narratives

  • Social media captions

Or, anything that calls for creative copy.

Content & Social

Ihave created and executed successful editorial and social media content plans and strategy for Vogue (think: Vogue’s high profile online shopping night, VOSN), a number of brands and in 2021, I managed the content for the Afterpay Australian Fashion Week live streaming site.

Editing

Require eagle-eyed sub-editing? Look no further. As a digital editor I’m used to (and to be honest, thrive on) constant, tight deadlines, and I can turn in clean, engaging copy in a flash.

interiors

As a long-time design fan and with practical experience in transforming two homes from blah to beautiful, I can consult on interior concepts, finishes and furniture.

 

Clients &
Publications

These are just a few of the esteemed brands, companies and publications I’ve had the pleasure of working with.

 
 

Published
Work

Read a selection of my words below.

 

Testimonials

Lovely words from some of the incredibly delightful and talented people I’ve worked with.

 

Contact
Me

Please do! Get in touch via the contact form below.

Or DM me on Instagram ⏤ @thepowderpuffpost